So, you’ve got a nicely designed website. Your blog is packed with awesome content and optimized for SEO, and your social media channels are generating killer results! Now what?
You’ve done everything you need to establish a compelling online presence. Right? Nope. You forgot about the hottest audio format today: a PERSONALIZED, BRANDED, BUSINESS PODCAST!
Thanks to an explosion in new podcast programming, the pandemic, and consumer use of smart speakers, podcast awareness and listening continues to rise.
Are podcasts really mainstream?
75% of the US population is familiar with the term “podcasting” – up from 70% in 2019. And, according to Nielsen Research, 50% of U.S. households are podcast fans. That’s over 60 million homes!
People listen to podcasts when they are exercising, walking the dog, driving, showering….in the home, in the office, and everywhere in-between! This means that podcasts listening fits into a busy schedule. So, if your target audience consists of people who lead busy lives, you will definitely be able reach them.
Why do I need a podcast for my business?
With today’s constantly changing technologies, running a successful business often requires making new changes to keep up with the times which includes building a personalized, branded, business podcast.
Your branded, personalized, business podcast can…
· Extend the credibility of your brand
· Expand your audience reach
· Create brand recall
· Build trust and authority
· Help drive deeper customer engagement
How can I build credibility through a podcast?
Having a personalized, branded, business podcast will allow you to share your expertise within your industry. Podcasts are audio, allowing you to inject your enthusiasm and speaking skills with an on-air authority regarding the information that you are providing. This authority can be difficult to communicate through the written word. Customers want to do business with a company that knows their industry, so having a podcast can help you build that trust.
Can I really reach a larger target audience?
The podcast format allows your business and specific brand to become visible on popular podcast platforms like Apple Podcasts, Google Podcasts, or Stitcher. These podcast directories are available to a much larger audience base. Many of these platforms have their own built-in search engines, which means your target audience can search for podcasts topics relevant to your business and your brand.
Can podcasts help people remember my business?
By having a podcast, people are more likely to remember your business, which increases your brand recall rate. Think about it. When your audience listens to your podcast, they are getting a feel for your personality, the professionalism of your busines, and what your brand represents through your enthusiasm.
When they hear your podcast episodes and hear that your audio branding creates a consistent sound, a positive association will be made with your brand. So, when they come across your business brand again, they will be like “Ahhh…I remember that company. They had that podcast.”
Can podcasts engage with my potential customers on a more personal level?
When your audience can hear your voice, they immediately have a stronger connection with you. They won’t just be reading information on a blog post or a website, they’ll tune right into your podcast. This helps them become familiar with your voice and presentation style.
Podcasts provide a more intimate connection with customers than other mediums. One reason for this is that many of your listeners aren’t tuning into your podcasts with other people like they usually do when watching TV or listening to the radio at the office. They may be at the gym, driving in their car, or cleaning their house. They often using headphones; your podcast listeners are in their own private world.
Some podcasters call this the “intimacy effect”. Building intimacy with your audience not only increases the chances of them listening to your show, but it also makes it more likely for them to visit your site and learn more about your company.
Why should I let the Shulman Group do ALL the heavy lifting?
Maybe you want to create your own business podcast, but maybe you don’t know where to start. Here’s what you might be thinking:
· “I don’t know how to express myself.”
· “I don’t have any special equipment.”
· “It’ll take too much time and money.”
· “I don’t think people really want to hear a podcast about me and my company.”
Does any of that sound familiar? Not to worry! The Shulman Group will execute your podcast creation from start to finish. When working with The Shulman Group, the only thing you have to worry about is showing up to our recording sessions.
The Shulman Group provides:
· All show notes and episode summaries
· Master creation and professional editing
· 30–45-minute (live via internet) interview(s)
· Full licensing and securing of rights for all music
· Hosting
· email list maintenance including removing unsubscribers, and more
Podcasts are steadily growing in popularity, which can mean BIG wins in promoting your business, services, or products. To get started, book a 15-minute complimentary podcast discussion with Ivan Shulman today.
Ivan Shulman is a 25+ year award winning broadcast audio expert. From phone greetings to podcasting, and everything in between, Ivan has “been there-done that”. So, pick up your phone now and call 713-962-3336. Better yet just click on this link to visit his website and listen to samples: https://theshulmangroup.com/podcasting/