Get to Know Us
With over 30 years of experience, The Shulman Group provides the expertise to elevate your brand and business
Unlock your business's potential with The Shulman Group! Our team offers tailored solutions designed to
accelerate growth while respecting your budget, goals, and industry standards.
With the expertise of Ivan Shulman, a marketing leader boasting over 30 years of proven success, you'll gain access to top-tier talent and cutting-edge strategies guaranteed to boost your revenue.
Ready to see your numbers soar? Contact The Shulman Group now to transform your business!
Who We Are
Unlock your business's potential with The Shulman Group, a marketing agency specializing in strategies tailored to your unique goals. We create memorable brand experiences and drive long-term success.
Ready to elevate your brand? Let's take the next step together—
contact us today for strategic insights and hands-on guidance that make an impact.
Leadership Approach
Ready to maximize your growth potential? Break barriers and seize opportunities today with our innovative leadership strategies. Join us in embracing change and driving your business forward. Let's make success happen together!
Premier Talent Network:
Gain immediate access to a network of elite professionals skilled in writing, design, media, and social media. Why settle for average when you can work with the best? Empower your business with talent that drives growth and innovation and elevate your brand to new heights!
Industry Expertise:
With Ivan Shulman at the helm, benefit from a leader with proven global success. Ready to take your venture to the next level?
Connect with us today!
Customized Strategies:
Are you ready to take your business to the next level? Our expert team crafts strategies precisely aligned with your
unique needs and goals. Don't settle for one-size-fits-all solutions when you can have a tailored approach that drives actual results. Reach out today and discover how we can help transform your vision into reality.
Discover The Shulman Group's Impact
Are you ready to take your business to the next level? Meet Ivan Shulman, a dynamic entrepreneur who turns potential into profit.
With a proven track record of driving revenue, cutting costs, and optimizing resources, Ivan has guided companies through every phase— from startups to turnarounds and rapid growth.
Why Partner with Ivan Shulman and his Team of Professionals?
Strategic Visionary: Ivan crafts long-term strategies that ensure your business survives and thrives in evolving markets.
Agile Innovator: He builds adaptable companies that quickly respond to market shifts, efficiently meeting changing customer demands.
Motivational Leader: Ivan leads by example, forming and empowering high-performing teams that achieve ambitious goals while reducing turnover.
Efficient Optimizer: His expertise in optimizing revenue streams while improving operational efficiencies ensures your company reaches its full potential.
Join A Successful Team
Ready to transform your business?
Ivan Shulman brings years of strategy, communication, and relationship building expertise to help your company excel. Make informed decisions, gain stakeholder buy-in, and enhance customer loyalty with Ivan's guidance.
Take Action Now! Contact The Shulman Group and start your path to sustainable growth and success.
Ivan Shulman: Milestones of Excellence
EXPERTISE
Operations Management | P&L | Business Development | Growth Strategy | Startups | Turnarounds | Change Management | Strategic Planning
IPO | Mergers & Acquisitions | Joint Ventures | Sales Leadership | Market Analysis | Target Marketing | Brand Strategy | Portfolio Management
Customer Retention | Team Leadership | Talent Development | Process Streamlining | Relationship Management | Emerging Media
Broadcasting Technologies | Media Relations | Board Presentations
HISTORY
2016–2019
UNITED STATES TRAFFIC NETWORK – CEO/Sole Owner
Continued role as President of Australian-owned USTN from 2016–2018. Negotiated the purchase of a $70M traffic broadcast company with 260 staff and 1,100 radio and TV stations across the US after the Australian board decided to exit the country. Purchased the company on the verge of bankruptcy, partnering with USTN’s largest creditor in a debt-to-equity swap with a planned sale to a partner.
Negotiated a debt swap, converting $13M of $18M debt to equity.
Developed the company’s first formal business plan for 6-month, 1-year, 3-year, and 5-year periods, collaborating with an investment banking partner to achieve valuation projections.
Cut $2.5M in annual costs by restructuring back-office operations and overhead.
Filed a lawsuit when the debt swap partner pulled out of the sale, securing a favorable settlement larger than the original purchase price in June 2019.
2016–2018
UNITED STATES TRAFFIC NETWORK – President
Remained President after USTN was acquired by Australian GTN Group in 2016. Delivered a profit-building plan, securing GTN board approval, and implemented restructuring for management, costs, and revenue to integrate with the new parent company.
Doubled sales force and revenues in the first year without increasing management costs.
Added over 80 partner stations across 10 US cities.
Negotiated the purchase of USTN to avoid bankruptcy when the parent board chose to exit the US market.
2014–2016
RADIATE MEDIA (Later UNITED STATES TRAFFIC NETWORK) – President/Chief Revenue Officer
Recruited to restructure a $40M outsource provider of traffic, news, sports, and weather reports for 800 radio and TV stations. Managed a staff of 140 with full P&L responsibility, directing all business operations, budgeting, and streamlining.
Rapidly turned an $8M annual loss into a $1M profit and grew sales from $22M to $40M, positioning the company for sale.
Led end-to-end due diligence for the company’s sale to Australian GTN Group.
Captured the largest-ever contract in the traffic broadcast industry with CBS radio.
2006–2012
THE CANADIAN TRAFFIC NETWORK – President
Hired to bring proven business models to Canada’s largest traffic broadcasting company, with 91 stations, 80 employees, and $20M in revenue.
Grew revenues from $300K in 2006 to $20M in 2012, expanded the affiliate base from 35 to 91 stations, and doubled the sales team.
Returned the company to profitability a year ahead of schedule, meeting or exceeding Wall Street expectations for 16 consecutive quarters.
Developed, patented, and deployed multi-platform traffic applications for digital and mobile use.
Prior to 2006
THE SPORTS HOUSE – Owner
Expanded startup family sports facility to 2 locations.
Grew sales to $1M per location.
Achieved over $125K annually in batting cage revenue, a first for franchises in the country.
Sold the company at a profit to return to broadcasting management.
2002
WESTWOOD ONE/METRO NETWORK – Senior Vice President, Sales & Marketing
Progressed through multiple roles, driving business development, marketing, and sales for the US’s second-largest traffic broadcast company, with $290M in sales in 2002.
Grew revenues from $72M to $290M by expanding affiliate partnerships to over 2,200 stations across the US.
Met or exceeded sales targets for 18 consecutive quarters, with year-over-year revenue growth.
Restructured the sales commission program, reducing sales costs by 1.5% and decreasing turnover. Expanded the sales team from 25 to 275, maintaining low turnover with high performance.
